1. Expectations & Feedback (Clarity + Direction)
☐ State the WHY in one sentence (customer-focused, outcome-based).
☐ Share one story that illustrates the need for change.
☐ Repeat the WHY weekly in simple language.
Leader Script:
“This change matters because __. Success will look like __.”
"Here’s what matters most right now, and here’s how we’ll know we’re making progress."
2. Tools & Resources (Support + Enablement)
☐ Do people have the physical, digital, financial, and informational tools required to do what you’re asking them to do?
☐ When the team is lean, do they know the priorities to avoid burn-out?
Leader Script:
“I want you set up to win — tell me what you need to get started right now.”
3. Consequences & Incentives (Reinforce + Recognize)
☐ Recognize desired behavior, publicly and immediately.
☐ Strive for 5 positive feedback + 1 constructive feedback
Leader Script:
“When you take a risk and learn something, that’s a win.”
4. Skills & Knowledge (Teach + Develop)
☐ Show, coach, and reduce fear through learning.
☐ Allow time to turn knowledge into ability.
Leader Script:
“Which part of this task feels unclear? Let’s practice it.”
5. Assignment & Capacity (Fit + Realistic Workload)
☐ Match people to work they can realistically do well.
☐ Prioritize, prioritize, and prioritize.
Leader Script:
“I want you to succeed, not burn out — let’s adjust workload.”
6. Preferences & Motives (Meaning + Motivation)
☐ Align work with human motivations, value, and purpose.
☐ Ask the team their biggest motivators.
Leader Script:
“What type of work energizes you the most?”