timeless principles BACKED BY SCIENCE

Simplest Way to Make Decisions

5 steps with an example

1. Clarify the Decision

Ask: What exactly am I deciding?

Evidence: Clear goals reduce cognitive load and decision fatigue. (Kahneman, Thinking Fast and Slow)

2. Limit Options

☐ Rule: 3–5 meaningful options is optimal.

Evidence: Too many choices increase stress and decrease satisfaction (Choice Overload Effect, Iyengar & Lepper, 2000).

3. Use “Pros, Cons, & Weight”

☐ List the pros and cons of each option. Assign a simple weight (1–3) to each factor based on importance.

Evidence: Weighted scoring improves accuracy over gut instinct alone (Saaty, Analytic Hierarchy Process).

4. Decide Within a Time Limit

☐ Set a time limit (even 5–10 minutes for small decisions).

Evidence: Overthinking triggers analysis paralysis; deadlines improve decisiveness (Decision Theory research).

5. Test & Adjust (Small Experiments)

☐ For big decisions, try a small pilot or partial implementation before committing fully.

Evidence: Iterative feedback and learning reduces risk (Behavioral Economics, Thaler & Sunstein).

Quick Practical Formula:
Decision Score = Σ (Factor Weight × Option Rating) → Pick the option with the highest score.

Tip:

  • For ambiguous or high-stakes situations, combine intuition + structured scoring.
  • Research shows that “expert intuition” works best when paired with systematic checks.

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